Why Oatly’s marketers prefer cultural signals to focus groups

“We’re looking at these trends as they happen, but are also trying to look at how they might manifest or change or even divest into something new and different."

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Originally posted on: https://www.worklife.news/culture/why-oatlys-marketers-prefer-cultural-signals-to-focus-groups/?utm_campaign=worklifedis&utm_medium=rss&utm_source=general-rss